How can you combine the NBA campaign with other markets?
Check out the following trailer. A perfect example of cross marketing…
Posts Tagged ‘commercial’
You Don’t Mess With the Zohan…or Baron Davis
May 5, 2008
There Can Only Be One: Bryant vs. Boozer
May 5, 2008With 38 points, Kobe Bryant won the first competition against Carlos Boozer and Game 1 for the Lakers.
A unique advertising campaign “Where Amazing Happens” is running during the NBA playoffs 2008. There Can Only Be One: Each subsequent spot will be specific to one of the match-ups, and will feature one player from each team, face-to-face. If you haven’t seen it, check this out
The series between Lakers and Jazz continues on Wednesday with Game 2 in Los Angeles. The game will broadcast at 10:30 p.m. ET on TNT.
How the campaign began:
